Business Pricing Strategies

Trendimi Limited
Online
Precio Emagister

£ 199 - ($ 5,222) £ 29 - ($ 761)
IVA inc.

Información importante

  • Curso
  • Online
  • 30 horas de estudio
  • Duración:
    45 Days
  • Cuándo:
    A definir
  • Campus virtual
  • Envío de materiales didácticos
  • Servicio de consultas
Descripción

Have you ever wanted to start a business selling a product or service? Ever stopped because you didn’t know how much to charge?

One of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure. To make money on a startup business, the owner must generate enough revenue to not only cover the costs of running the business but also to bring in a surplus, which is the business’s profit. No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup business will fail. Charge too much and the target market may seek out more cost-effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

Información importante
¿Qué objetivos tiene esta formación?

Some of the topics covered in the course include:
Considerations to Make When Pricing a Product
Pricing your Product
Pricing your Service
Making Pricing Adjustments
Continuing Practices for Price

Precio a usuarios Emagister:

Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación
A definir
Online

¿Qué aprendes en este curso?

Market
Sales
Market Research
Sales Training

Programa académico

Module 1 : Considerations to Make When Pricing a Product
Costs, Profits, and Pricing: How are they Connected?
When to Should Set the Price Point
When to Review the Price Point
Value-Based Pricing
The Relationship between Product and Price

Module 2 : Pricing your Product
Market Research for Products
Cost-Plus Pricing
Demand Pricing
Markup Pricing
Profit Margin and Future Planning

Module 3 : Pricing your Service
Market Research for Services
Determining Hourly Rates
Determining Contract Rates
Perceived Value vs. Profit Margin

Module 4 : Making Pricing Adjustments
How to Analyze Sales Trends
When to Make Adjustments to Price Points (and when not to)
Promotions vs. Price Adjustments
Increasing Price Graciously

Module 5 : Continuing Practices for Price
Ongoing Market Research
Maintaining a Profit Analysis System
Monitoring your Market’s Future