Business Pricing Strategies

International Open Academy
Precio Emagister

£ 119 - ($ 3,100) £ 19 - ($ 495)
IVA inc.

Información importante

  • Short course
  • Online
  • 30 horas de estudio
  • Duración:
    60 Days
  • Cuándo:
    A definir
  • Campus virtual
  • Envío de materiales didácticos
  • Servicio de consultas

One of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure. To make money on a startup business, the owner must generate enough revenue to not only cover the costs of running the business but also to bring in a surplus, which is the business’s profit. No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup business will fail. Charge too much and the target market may seek out more cost effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

Información importante
¿Qué objetivos tiene esta formación?

This course is designed to lead the student through the best practices for pricing products and services for the purposes of establishing an initial market value. In addition, students will learn how to monitor the market for trends, determine when a price adjustment is necessary, and maintain ongoing market research for application to products and services. The first Module covers initial considerations, such as the relationship between costs, profits, and pricing, determining the value of the product or service, and at what point in the process a price should be determined. The next two Modules outline common pricing methods and address the differences between pricing products and pricing services. There is a separate Module for product pricing and one for service pricing. Module four teaches the student about price adjustments, including when to use a marketing strategy versus when to adjust price, and how to increase prices graciously. The fifth and final Module introduces future minded practices, including how to conduct ongoing market research and monitor the future of the market for the product or service in question.

Precio a usuarios Emagister:


Dónde se imparte y en qué fechas

Inicio Ubicación
A definir

¿Qué aprendes en este curso?

Market Research
Sales Training

Programa académico

Module 1 : Considerations to Make When Pricing a Product
1.1 Costs, Profits, and Pricing: How are they Connected?
1.2 When to Should Set the Price Point
1.3 When to Review the Price Point
1.4 Value Based Pricing
1.5 The Relationship between Product and Price

Module 2 : Pricing your Product
2.1 Market Research for Products
2.2 Cost Plus Pricing
2.3 Demand Pricing
2.4 Markup Pricing
2.5 Profit Margin and Future Planning

Module 3 : Pricing your Service
3.1 Market Research for Services
3.2 Determining Hourly Rates
3.3 Determining Contract Rates
3.4 Perceived Value vs. Profit Margin

Module 4 : Making Pricing Adjustments
4.1 How to Analyze Sales Trends
4.2 When to Make Adjustments to Price Points (and when not to)
4.3  Promotions vs. Price Adjustments
4.4 Increasing Price Graciously

Module 5 : Continuing Practices for Price
5.1 Ongoing Market Research
5.2 Maintaining a Profit Analysis System
5.3 Monitoring your Market’s Future