Communicating Across Cultures

Bournemouth University
En Poole (Inglaterra)

£ 850 - ($ 22,299)
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Información importante

  • Short course
  • Poole (Inglaterra)
  • Duración:
    2 Days
  • Cuándo:
    A definir
Descripción

This Build your own MA (BYOMA) short course explores how the marketing communications efforts of organisations connect with the beliefs, values and attitudes of individuals and groups and, in turn, influence behaviour. Applying your knowledge of intercultural issues to your particular professional and social interests, you'll explore the impact on the ways communication strategies and practices are applied and interpreted in different cultural contexts.

Información importante
Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación
A definir
Poole
Fern Barrow, Talbot Campus, BH12 5BB, Dorset, Inglaterra
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¿Qué aprendes en este curso?

Marketing
Communication Training

Programa académico

Course details Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real life experiences with the other like minded professionals. As a result each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course. This short course will examine topics such as: Globalisation and its impact upon media and marketing communication Identity: socio-cultural influences, subcultures and groups Cultural representation: communicating about other cultures Verbal communication and the hybridisation of language Non-verbal communication: haptic, gestures and symbols Rituals & behaviours (e.g. dress, food, gift-giving) Cultural interaction online Barriers to effective intercultural communication. Programme Specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. View the programme specification for Build Your Own MA (BYOMA) - Media Short Course Framework. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.