Marketing de la moda - Perfil comprador

571-Aec-As the history of fashion
The targeted skills are:
• Relating fashion trends to socio-economic characteristics.
• Relating fashion trends to cultural characteristics.
• Establishing links between present fashion trends and the general currents of contemporary fashion.
• Establishing links between technical evolution and fashion.

571-Rm4-As the marketing of fashion
The targeted skills are:
• Defining the market.
• Choosing a target group.
• Defining the profile of the target clientele.
• Determining the relative importance of the various sectors of the fashion industry.

571-Qd3-As fashion occupations
The targeted skills are:
• Establishing the characteristics of occupations and the conditions of their practice.
• Examining the tasks and functions related to the occupations.
• Examining the skills and behaviour necessary to perform a job.

571-Ft4-As fibre & textile analysis
The targeted skills are:
• Determining the quality criteria to be considered.
• Analyzing the characteristics of fashion products and textile materials.
• Appreciating the potential of the product or material to satisfy the demands of the clientele.
• Judging the quality of the product or material.
• Proposing corrective measures.
Required equipment: fibre and textile kit

571-Qc3-As analysis of styles & trends
The targeted skills are:
• Determining the relative importance of the various sectors of the fashion industry.
• Analyzing the influence of the environmental factors on the marketing of fashion.
• Describing the competitive environment of the fashion market.
• Analyzing the behaviour of the fashion product consumer.

571-Rc4-As principles of accounting
The targeted skills are:
• Acquiring the fundamental concepts of accounting, commercial mathematics and the reporting of payroll.
• Drawing up a balance sheet.
• Recording transactions in the appropriate subsidiary journals.
• Distinguishing a commercial enterprise from a service company.
Software used*: Simply Accounting.

571-Bf4-As prospecting for clients and suppliers
The targeted skills are:
• Targeting the appropriate categories of clients and suppliers.
• Determining the means to use to reach clients and suppliers.
• Assessing potential clients and suppliers.
• Indexing the chosen clients and suppliers.

571-Rd3-As exclusive program development of clothing
The targeted skills are:
• Having an in-depth understanding of the research needed to develop private label programs.
• Evaluating the feasibility of private label programs.
• Defining the concept of the private label program.
• Proposing the concept of the program.
• Approving the samples.

571-Rz4-As introduction to budgetary and financial planning
The targeted skills are:
• Establishing budget forecasts.
• Managing the budget.
• Analyzing sales reports.
• Interpreting the gap between objectives and results.
• Taking corrective measures.

571-Rh3-As planning a selection of clothing and accessories
The targeted skills are:
• Assessing needs for fashion products.
• Finding fashion products.
• Matching fashion products.

571-Rv4-As managing a sales force
The targeted skills are:
• Determining the sales and customer-service standards.
• Choosing the means enabling the strategy to be applied.
• Implementing the strategy.
• Assessing the effectiveness of the strategy.

571-R33-As approaches to planning
The targeted skills are:
• Assessing the situation.
• Setting objectives.
• Determining the means of achieving your objectives.
• Establishing a timetable.
• Establishing the control devices.
• Establishing an action plan.
• Presenting the action plan.

571-Qg3-As import/export distribution
The targeted skills are:
• Finding possible products to develop.
• Evaluating the feasibility of the exclusive strategy.
• Defining the concept of the strategy.
• Proposing the concept of the strategy.
• Approving samples.

571-Rs3-As choosing a selection of clothing and accessories
The targeted skills are:
• Creating a purchasing plan.
• Choosing fashion products.
• Setting the selling price for fashion products.
• Recording information related to fashion products.
• Drawing up an order.
• Negotiating the conditions of a trading agreement.

571-Rx3-As managing fashion merchandise
The targeted skills are:
• Apportioning merchandise.
• Maintaining appropriate stock levels.
• Planning and supervising stocktaking.
• Identifying the cause of discrepancies between physical inventory and the accounts book.
• Ensuring loss control.

571-Q88-As integration in workplace ii
120-hour internship with a company

Note: *Students must acquire the above-mentioned software, of which an
educational version is available.