Advertising, Public Relations and Media BA Honours

Middlesex University
En London (Inglaterra)

£ 9,000 - ($ 231,806)
IVA inc.

Información importante

  • Bachelor's degree
  • London (Inglaterra)
  • Duración:
    3 Years
  • Cuándo:
    Octubre
Descripción

This degree produces versatile communications professionals with a solid grounding in the practices of both the advertising and public relations industries, underpinned by media theory. The programme can lead to a wealth of exciting careers across both disciplines.

Información importante
¿Qué objetivos tiene esta formación?

This unique degree will give you an excellent grounding in both the advertising and public relations industries , as well as a critical understanding of the vital but sometimes controversial role they play in the creative industries more generally. For example, you will learn about planning PR and advertising campaigns while critically reflecting on how advertising and public relations influence audiences, related industries and the contemporary media.

Requisitos: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, entrance test, portfolio or audition.

Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación
Octubre
London
The Burroughs, NW4 4BT, London, Inglaterra
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¿Qué aprendes en este curso?

IT
Public Relations
Design
PR training
Communication Skills
Advertising
Public
Project
Media
PR
Production
Media Production
Cultural
Global Journalism
Advertising
social campaigning
media planner

Programa académico

In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.

In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. You will also get the opportunity to specialise in an area of interest by choosing from a selection of optional modules. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising, and select from optional modules focusing on areas such as media events, social campaigning and the power of language.

Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.

You can find more information about this course on the programme specification.

Modules
Year 1
Advertising and PR in Context (30 Credits) Compulsory
Introduction to Media and Society (30 Credits) Compulsory
Media Analysis (30 Credits) Compulsory
Media Production (30 Credits) Compulsory
Year 2
Global Journalisms (30 Credits) Optional
Communication Techniques (30 Credits) Optional
Promotional Practices (30 Credits) Compulsory
Research Techniques and Approaches (30 Credits) Compulsory
Visual Cultures (30 Credits) Optional
Year 3
Independent Project (30 Credits) Compulsory
Issues in promotional culture (30 Credits) Compulsory
Campaigns and Social Change (30 Credits) Optional
Language and Power at Work (30 Credits) Optional
Media Events and News Cultures (30 Credits) Optional
Writing the City (30 Credits) Optional
International and Digital Public Relations (30 Credits) Optional
Culture, Consumption and Identity (30 Credits) Optional

Información adicional

FEES INTERNATIONAL
£11,500 per year