B.A. Marketing (Hons)

London South Bank University Department of Education
En London (Inglaterra)

Consultar precio

Información importante

  • Bachelor's degree
  • London (Inglaterra)
Descripción

Today, marketing permeates all organisations. As such, marketing is referred to as an orientation rather than merely an organisational department. The aim of marketing-orientated companies is to produce customer satisfaction. The Marketing (Hons) degree is offered by London South Bank University.

Información importante

Requisitos: English Language Requirements IELTS Take IELTS test 6 CAE score 180(Grade C) IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación
31 agosto 2016
London
103 Borough Road, SE1 0AA, London, Inglaterra
Ver mapa

¿Qué aprendes en este curso?

Marketing
Marketing Strategy

Programa académico

Course Content Methods of assessment for course overall: 72% courseworkYear 1
  • A practical introduction to marketing (double module)
  • The marketing environment
  • Business systems: A marketing perspective
  • Professional practice and organisational behaviour
  • Accounting for marketeers
Year 2
  • Consumer and buyer behaviour
  • Managing the offer
  • Supply chain management & logistics
  • Marketing research
  • Integrated marketing communications
Optional electives:
  • Marketing ethics and law
  • Digital marketing
  • Retail marketing
Year 3
  • Marketing project
  • Marketing strategy and planning
  • International marketing
  • Marketing for the 21st century
  • Brand management
Optional electives (choose two):
  • Public relations
  • Direct and digital marketing strategy
  • Social marketing strategy