B.A. Marketing (Hons)

London South Bank University Department of Education
En London (Inglaterra)

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Información importante

  • Bachelor's degree
  • London (Inglaterra)
  • Cuándo:

Today, marketing permeates all organisations. As such, marketing is referred to as an orientation rather than merely an organisational department. The aim of marketing-orientated companies is to produce customer satisfaction. The Marketing (Hons) degree is offered by London South Bank University.

Información importante

Requisitos: English Language Requirements IELTS Take IELTS test 6 CAE score 180(Grade C) IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


Dónde se imparte y en qué fechas

Inicio Ubicación
31 agosto 2017
103 Borough Road, SE1 0AA, London, Inglaterra
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¿Qué aprendes en este curso?

Marketing Strategy

Programa académico

Course Content Methods of assessment for course overall: 72% courseworkYear 1
  • A practical introduction to marketing (double module)
  • The marketing environment
  • Business systems: A marketing perspective
  • Professional practice and organisational behaviour
  • Accounting for marketeers
Year 2
  • Consumer and buyer behaviour
  • Managing the offer
  • Supply chain management & logistics
  • Marketing research
  • Integrated marketing communications
Optional electives:
  • Marketing ethics and law
  • Digital marketing
  • Retail marketing
Year 3
  • Marketing project
  • Marketing strategy and planning
  • International marketing
  • Marketing for the 21st century
  • Brand management
Optional electives (choose two):
  • Public relations
  • Direct and digital marketing strategy
  • Social marketing strategy