Marketing BA Honours

Middlesex University
En London (Inglaterra)

£ 9,000 - ($ 203,287)
IVA inc.

Información importante

  • Bachelor's degree
  • London (Inglaterra)
  • Duración:
    3 Years
  • Cuándo:

Effective marketing is essential to every successful organisation.Our specialist degree train you to become a professional who can confidently lead and innovate marketing campaigns within a business environment.

Información importante
¿Qué objetivos tiene esta formación?

Our award winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high level marketing skills, coupled with the experience and confidence to flourish.

There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Requisitos: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, entrance test, portfolio or audition.


Dónde se imparte y en qué fechas

Inicio Ubicación
The Burroughs, NW4 4BT, London, Inglaterra
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¿Qué aprendes en este curso?

Public Relations
Marketing Strategy
Brand Management
Consumer Behaviour
IT Management
Professional development
Marketing Theory
Marketing intelligence
Venture Management

Programa académico

The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands. In Year 2 you will also choose one of three specialised options: Managing Marketing, Fashion and Luxury Goods Marketing and Enterprise and Small Business Marketing.

In Year 3 you will study two compulsory modules in Marketing Strategy and E Marketing and Social Media, designed to advance your skills and knowledge to propel your career. You will also be able to choose two options from a wider list of specialist marketing modules including: Public Relations; Advertising and Promotion; and New Venture Management.

To enhance your learning experience you will be provided with a handbook for each module, as well as the support of dedicated myUniHub websites which are packed with online resources.

You can find out more information about this course on the programme specification.
Year 1
Financial Aspects of Business (30 Credits) Compulsory
Marketing Intelligence (30 Credits) Compulsory
Marketing Theory and Practice (30 Credits) Compulsory
Personal and Professional Development (30 Credits) Compulsory
Year 2
Brand Management (30 Credits) Optional
Consumer Behaviour (30 Credits) Optional
Marketing Research (30 Credits) Compulsory
Entrepreneurship and Small Business Marketing (30 Credits) Optional
Fashion and Luxury Goods Marketing (30 Credits) Optional
Managing Marketing (30 Credits) Optional
Year 3
E Marketing Strategy and Social Media (30 Credits) Compulsory
Marketing Strategy and Planning (30 Credits) Compulsory
Creative Advertising and Promotion (30 Credits) Optional
Direct and Customer Relationship Marketing (30 Credits) Optional
International Marketing (30 Credits) Compulsory
New Venture Management (30 Credits) Optional
Public Relations and Corporate Reputation Management (30 Credits) Optional
Research Project (30 Credits) Optional
Services Marketing Management (30 Credits) Optional
Work Internship (30 Credits) Optional

Información adicional