International MBA. International Master in Business Administration

Descripción general
The current professional must be prepared to face a business world increasingly globalized, so at ESIC, we have developed a leading international MBA, taught entirely in English, which aims to provide an overview and International market.
The program includes an exclusive residential area in China to apply the knowledge acquired during the course.

The aim of the Master in Business Administration course is to prepare students to undertake responsibilities in general management with ethical principles and effective and efficient business criteria.
The main concern of an MBA programme is to ensure that what students learn is what companies need to know.

The MBA answers the question, "What do companies need their executives to know in order to carry out top management tasks?".
This is the starting point for the preparation of effective business professionals.

The sequence of events can be compared to a production process: the raw materials are the people who decide to enrol for the course, the production process is the MBA programme itself and the companies they will work for are the customers who must 'acquire' the 'finished product':
A qualified professional ready to take on management responsibilities.

Perfil del alumno
We seek proactive people willing to develop a professional management career.

Candidates must have completed higher education studies, be in possession of a satisfactory academic record and fluent English. Professional experience and knowledge of languages, as well as any other merit either of a professional or personal nature, will be valued by the Admissions Board.

Metodología
All the subjects in this Programme include the necessary theoretical and practical contents required to enable students to carry out appropriate management tasks.
One of the most characteristic methodological approaches used by ESIC is the reduced number of students in each class that facilitates the debate an analysis of the above mentioned contents with faculty during normal class work.

Moreover, the Programme also includes practical case studies and exercises in order to develop the students' analytical skills and an exclusive residential area in China.
They will have to provide solutions by means of putting into practice the knowledge acquired during the programme.

Our faculty is made up by professors with a wide business experience in some of the most important national and international corporations.
Students decision-taking skills are also strengthened through our business simulator which uses the latest computer technology to emulate real business situations.

We truly believe this is the best way to give the students the opportunity to experience the day-to-day activities and responsibilities of a business professional.
Our teaching methodology encourages collaboration among team members to enable them to develop projects and solve case studies.


Programa

PHASE I
The programme begins with a brainstorming of the knowledge all the participants should have. It begins with the basic macroeconomic concepts which will put them in the current economic scenario. It continues with the strategic management approaches which will allow them to develop the ability to analyse and understand the key factors of business management. It then ends by teaching them the basic concepts of accounting, and learning the most usual quantitative methods, facilitating a level of comprehension which lays the foundations to easily follow the exercises and case studies given throughout the course. Understanding these factors is going to depend, among other aspects, on the reading and interpretation of accounting and statistical information that appears in most of this type of exercise.

Business Basics

• Economic structure
• Business project
• Strategic planning and management
• Analysis of the competitive environment
• Economic policy of the company
• Quantitative Methods
• Financial Accounting
• Cost accounting and management
• Financial management
• Financial simulation

PHASE II
This phase is divided into two parts: the first is called "BASIC PROCESSES" and the second "OWN PROCESSES IN INTERNATIONAL ENVIRONMENTS". The mission of both parts is to look in-depth at basic resources of the company, divided into the different management areas which make up the organisational structure, the relationship which exists between them, and their coordination in order to reach a sustained competitive advantage which will allow organisations a long-term existence. At the end of this phase, the participant will carry out a strategic approach and will acquire the language and knowledge essential for understanding the specialists of each area and coordinate their activity, with a view to reaching strategic objectives, whether these be on a local, regional, national or international scale.

FINANCIAL AREA

• Economic-financial analysis
• Financial Calculation
• Managing current assets
• Investments
• Management control
• Financial strategy
• Fiscal management
• Economic-financial simulation

AREA OF OPERATIONS AND INNOVATION

• Organisational Structure
• Process of industrial production and services
• Design and engineering of a product
• Production systems
• Stock management
• Supplies and purchasing management
• Logistics of a finished product

AREA OF MARKETING AND SALES

• Basics of marketing and field of application
• Commercial research
• Segmentation and Positioning
• Marketing Plan
• Organisation of sales networks
• Sales team management
• Marketing in Internet and electronic commerce
• Product, price and distribution policies
• Publicity, Promotion and Public Relations
• Merchandising

AREA OF HUMAN RESOURCES

• Human Resource Policies
• Strategic planning of human resources
• Skills management
• Description and evaluation of posts
• Recruitment, selection and integration
• Professional skill development
• Salary structure
• Hiring policies and social labour relations
• Business culture
• Climate
• Organisational change
• e-management Conversion

AREA OF INFORMATION SYSTEMS

• Strategic approach of Information Systems: the role of technology in the company
• ERP systems ( Enterprise Resources Planning) and DSS (Decision Support System)
• The CRM (Customer Relation Management)
• Business Intelligence: Datawarehouse and DataMining
• Strategy and Decision: Balanced Scorecard

AREA OF INTERNATIONAL FINANCE

• The reasons behind international trade
• Balance of payments and adjustment mechanisms
• Change control
• Foreign Exchange Market
• The exchange rate market
• Exchange risk and hedging techniques
• Financial simulation of exchange risks
• International management of the treasury
• Selection of foreign investments
• International Finance
• Organisational change
• e-management Conversion

PHASE III
This phase is totally focused on the personal development of the person and their behaviour as a manager. It allows them to analyse their own attitudes and evaluate their communication ability with the rest. They will also exercise the development of essential skills, not only as a manager of people, but also as manager of situations and their control.

AREA OF INTERNATIONAL TRADE

• International markets
• European Union Market
• International Marketing
• Foreign Trade in the European Union
• International hiring
• International methods of payment and collection
• Export consortiums
• Official credit in exports
• Credit insurance in exports
• International distribution
• International transport
• Interpersonal communication
• Training of groups and dealing with conflicts
• Creativity techniques
• Time management
• Oral expression
• Chairing meetings

PHASE IV
We discover and put into practice the management skills necessary for identifying aims, designing paths which lead to them, setting objectives, knowing, understanding and interpreting information for carrying out adequate analysis, and coexisting with highly qualified teams of professionals in their respective specialities.

• The management function: leadership, motivation and management styles
• Determining and controlling objectives
• Analysis of problems and decision taking
• The human factor in the company and emotional capital

PHASE V
Will apply the knowledge acquired throughout the programme in the creation of a real business project. A business plan will be structured and a project will be carried out which will turn the participant into an entrepreneur with initiative and the ability to act.

• Creation of companies
• Legal status of the company
• Project management
• Business ethics