Master in Marketing Management

- The Marketing Management in the company: organization
- Product Manager: policies design and implementation and Marketing Plan
- Products Strategy and Brand Positioning: globalization and decision making. CompetitiveAnalysis
- Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation ofthe Innovative Products demand. Market Research
- Product quality, logistics and distribution
- Trade Fairs, Conventions and Congresses
- Customer Marketing: techniques to attract more customers and Customer Loyalty. Possiblescenarios to enter the market
- Marketing in Industrial Companies and Service Companies
- Optimization of product margins. Price Policy
- Determining Global Commercial Budgets. Profits Maximization
- Strategic External Analysis: new markets, control of new distribution channels
- Analysis of the Consumer’s Behaviour
- Technological Innovation applied to Marketing
- Branding: managing the brand value. Strategy of brand portfolio
- Markets internationalization and globalization
- Application of Marketing 2.0 in the company
- Social Responsibility Marketing: strategies
- Balance Scorecard: strategies design for the business management
- Final Project: Strategic Business Plan.