Market Your Business

Holly and Hugo
Online
Precio Emagister

£ 99 - ($ 2,546) £ 19 - ($ 489)
IVA inc.

Información importante

  • Curso
  • Online
  • 60 horas de estudio
  • Duración:
    45 Days
  • Cuándo:
    A definir
  • Campus virtual
  • Envío de materiales didácticos
  • Servicio de consultas
Descripción

In this Marketing course, we take the introductory Marketing ideas included in our Start Your Business course and expand and add to them. We help you delve further into both the theory and the practical implementation of marketing techniques, with particular focus on the type of business your online learning has trained you for.

This in-depth knowledge into all aspects of marketing a small, start up business will sharpen your perspective on how to build your brand, grow awareness of your business and attract the right customers. It will boost your confidence and belief in achieving your vision.

Información importante
¿Qué objetivos tiene esta formación?

Some of the topics you’ll learn include:

· Market research
· Developing your marketing plan
· Low cost marketing techniques
· Building and strengthening your brand
· Website and social media development
· Sales, advertising and public relations

¿Esta formación es para mí?

All audiences.

Precio a usuarios Emagister:

Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación
A definir
Online

¿Qué aprendes en este curso?

Market
Marketing
Sales
Advertising
Social Media
Media
Sales Training

Programa académico

Learn focused, cost effective tips for growing and keeping a satisfied clientele!

Module 1: Marketing
1.1 What is marketing?
1.2 Customers needs and wants
1.3 Marketing research
1.4 Market research: what to look at and where to find it
1.5 Segmentation
1.6 Positioning
1.7 The 4 Ps – Product, Price, Place, Promotion
1.8 Three more Ps – People, Process, Physical environment
1.9 Product development
1.10 Pricing strategy
1.11 Credit and payment terms
1.12 Promotion channels
1.13 How to distribute your products, B2B marketing
1.14 After sales service – handling complaints and returns

Module 2: Your marketing plan
2.1 Why have a marketing plan?
2.2 Essential components for a marketing plan
2.3 Sample marketing plan

Module 3: Low cost marketing techniques
3.1 Business image
3.2 Increase your visibility in your community
3.3 Referrals
3.4 Build a mailing list
3.5 Business networking

Module 4: Developing your brand
4.1 Brand identity
4.2 Differentiate
4.3 Brand name and logo
4.4 Building your brand personality
4.5 How?
4.6 Believe in your brand and your customers will too

Module 5: Your website
5.1 Why do you need a website?
5.2 Setting up a website
5.3 Creating good content
5.4 The copy
5.5 Search engine optimisation, SEO
5.6 Website analytics
5.7 Benefits of blogging

Module 6: Social media and online marketing
6.1 What is online marketing?
6.2 The power of social media
6.3 Rules of engagement
6.4 Prepare a social media marketing plan
6.5 Manage your online presence
6.6 How to be likeable on social media
6.7 A picture is worth a thousand words
6.8 Facebook
6.9 LinkedIn
6.10 Google + Business
6.11 Twitter
6.12 Blog
6.13 YouTube
6.14 Pinterest
6.15 Skype
6.16 Email marketing

Module 7: Public relations & advertising
7.1 Look for PR opportunities
7.2 Brainstorming
7.3 Writing an effective press release
7.4 Radio/Press interview
7.5 Generate newsworthy ideas
7.6 Advertising

Module 8: Sales
8.1 Sales campaigns
8.2 Your sales pitch
8.3 Leads generation
8.4 Pay per click advertising and selling online