Marketing Communications MSc

London South Bank University Department of Education
En London (Inglaterra)

Consultar precio

Información importante

  • Curso
  • London (Inglaterra)
Descripción


Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications.

Información importante
Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación

London
103 Borough Road, SE1 0AA, London, Inglaterra
Ver mapa

¿Qué aprendes en este curso?

IT
Marketing
Marketing Communications
Communications

Programa académico

Modules

  • Integrated marketing communications (20 credits)
  • Cross cultural buyer behaviour (20 credits)
  • Creative and media strategy (20 credits)
  • Emerging issues in marketing communications (10 credits)
  • International brand management (20 credits)
  • Research methods (20 credits)
  • Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)

  • Public relations
  • International marketing
  • Social marketing strategy
  • Market driven marketing
  • Digital and social media