Develop your business with pro marketing!

Marketing Your Business

Trendimi Limited
Online
Precio Emagister

£ 99 - ($ 2,597) £ 19 - ($ 498)
IVA inc.

Información importante

  • Curso
  • Online
  • 50 horas de estudio
  • Duración:
    45 Days
  • Cuándo:
    A definir
  • Campus virtual
  • Envío de materiales didácticos
  • Servicio de consultas
Descripción

Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favourably it’s chosen over its competition.

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.

Información importante
¿Qué objetivos tiene esta formación?

On completion of the course you will be able to:
• Understand the needs and wants of your customers.
• Perform market research.
• Use different promotional channels.
• Create a marketing plan.
• Use techniques of low cost marketing.
• Develop the brand.
• Set up your website and create a good content.
• Use online marketing incl. social media as a channel to promote your business.
• Use Public Relations to your advantage.
• Design sales campaigns and manage press advertising.

Precio a usuarios Emagister:

Instalaciones

Dónde se imparte y en qué fechas

Inicio Ubicación
A definir
Online

¿Qué aprendes en este curso?

Networking
Public Relations
Marketing
Sales
Marketing Strategy
Advertising
Public
Social Media
Media
Sales Training

Programa académico

Module 1 : Marketing
What is marketing? 
Customers needs and wants 
Marketing research 
Market research: what to look at and where to find it 
Segmentation Positioning 
The 4 Ps – Product, Price, Place, Promotion 
Three more Ps – People, Process, Physical environment 
Product development 
Pricing strategy
Credit and payment terms 
Promotion channels 
How to distribute your products, B2B marketing 
After sales service – handling complaints and returns 

Module 2 : Your Marketing Plan 
Why have a marketing plan? 
Essential components for a marketing plan 
Sample marketing plan 

Module 3 : Low cost marketing techniques 
Business image 
Increase your visibility in your community 
Referrals 
Build a mailing list 
Business networking 

Module 4 : Developing your brand 
Brand identity 
Differentiate 
Brand name and logo 
Building your brand personality 
How? 
Believe in your brand and your customers will too 

Module 5 : Your website 
Why do you need a website? 
Setting up a website 
Creating good content 
The copy 
Search engine optimisation, SEO 
Website analytics 
Benefits of blogging 

Module 6 : Social Media and Online Marketing
What is online marketing?
The power of social media 
Rules of engagement 
Prepare a social media marketing plan 
Manage your online presence 
How to be likeable on social media 
A picture is worth a thousand words 
Facebook 
LinkedIn 
Google + 
Business 
Twitter 
Blog 
YouTube 
Pinterest 
Skype 
Email marketing 

Module 7 : Public Relations and Advertising 
Look for PR opportunities 
Brainstorming 
Writing an effective press release 
Radio/Press interview 
Generate newsworthy ideas 
Advertising 

Module 8 : Sales 
Sales campaigns 
Your sales pitch
Lead generation 
Pay per click advertising (PPC) and selling online