Marketing: Marketing Manager (Siebel 7.7) - LVC

- Describe the purpose, benefits, requirements, and architecture of the segmentation bridge solution
- Identify and describe the Siebel Marketing products and components used to support marketing requirements
- Identify the major components that make up the Siebel Marketing architecture
- Develop complex segment definitions based on advanced query capabilities
- Create segment saved result sets
- Design a marketing plan, program and campaign
- Create and split a segment tree
- Allocate segment tree members to campaigns in a program
- Define list formats and their purpose
- Describe the different personalization features of email marketing
- Create a marketing plan
- Describe the functionality provided in the Marketing Analytics application
- Create your own marketing reports and add them to a dashboard
- Temas Del Curso
- Introduction to Siebel Marketing
- Architecture Overview
- Designing Programs, Campaigns, and Events
- Building Segments
- Using Segment Trees
- Creating List Formats
- Email, Web, and Wireless Marketing
- Planning, Budgeting, and Financial Tracking
- Analyzing Marketing Programs
- Copyright