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Cytocrom Consulting Sc

Marketing: Marketing Manager (Siebel 7.7) - LVC

Cytocrom Consulting Sc
Semipresencial

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Información importante

Tipología Capacitación laboral
Metodología Semipresencial
Duración 2 Días
  • Capacitación laboral
  • Semipresencial
  • Duración:
    2 Días
Descripción

Objetivo del curso: This course is designed for those team members who are responsible for administering and managing Siebel Marketing 7.7. This course examines the fundamental concepts of Siebel Marketing functionality and architecture, and covers the basic tasks for administering and operating the Siebel Marketing Server and Siebel Email Marketing Server. Destinatarios del curso: Functional Implementer. Technical Consultant

Preguntas Frecuentes

· Requisitos

Familiarity with Siebel Analytics user interface and basic concepts Navigating Siebel 7.7/7.8 Applications - RWS

Programa académico

- Describe the purpose, benefits, requirements, and architecture of the segmentation bridge solution
- Identify and describe the Siebel Marketing products and components used to support marketing requirements
- Identify the major components that make up the Siebel Marketing architecture
- Develop complex segment definitions based on advanced query capabilities
- Create segment saved result sets
- Design a marketing plan, program and campaign
- Create and split a segment tree
- Allocate segment tree members to campaigns in a program
- Define list formats and their purpose
- Describe the different personalization features of email marketing
- Create a marketing plan
- Describe the functionality provided in the Marketing Analytics application
- Create your own marketing reports and add them to a dashboard
- Temas Del Curso
- Introduction to Siebel Marketing
- Architecture Overview
- Designing Programs, Campaigns, and Events
- Building Segments
- Using Segment Trees
- Creating List Formats
- Email, Web, and Wireless Marketing
- Planning, Budgeting, and Financial Tracking
- Analyzing Marketing Programs
- Copyright

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