Business English

Business English

The CSLI Business English Program is a 3-month program that helps students prepare for the English required for all real-life business situations through vocabulary, team projects, and role-play activities.
After taking the Business English program, students can also take our Practicum Experience program.

The objective of this in-demand program is to give students a "hands on" opportunity to use all the skills needed in any business situation. A wide range of activities, including dialogues, exercises, and role-playing, is used throughout the program to encourage communication among students. The curriculum is designed to improve technical grammar as well as overall business and English vocabulary. For best results, we recommend that students remain in this program for all three sections. It is possible, however, to begin at any time.

Resources and Reading:
* Biz Talk American Business Slang and Jargon
* New International Business English
* Business Management- Strategic view of Industrial and Organizational markets
* Business Communication Games
* Business Communications- Process and Product
* The Economics of Money Making, Banking and Financial Markets

This course also uses a variety of resources ranging from University Business courseware to the most up-to-date articles from such renowned publications as the Economist and Business Week.
Here are the sample topics we cover in this program. Sections can be adapted based on student requests.

Section I
* Learning how to prepare resumes and cover letters that tailor to specific job postings and positions
* Developing in-depth marketing campaigns for both new and existing products
* Analysis and discussion of topic specific case studies
* Role playing salary negotiations and various job interview situations
* Comprehensive review of all verb tenses and their usage
* Oral grammar practice
* Vocabulary building exercises with an emphasis on business specific terms and related jargon
* Listening activities based on television business news and reports
* Telephone skills (gathering and collection of research information, arranging appointments, conference calls)
* Guest speakers from the business community of Vancouver

Section II
* Negotiation skills in both large and small scale settings with specific emphasis on tactics and counter-tactics
* Formal business correspondence (press releases, memos, proposals and reports)
* Development and execution of a comprehensive advertising campaign with a focus on current products and services that reflect the needs of the market
* Examination and understanding of basic accounting and finance principles
* How to build and maintain strong a strong corporate image
* In-depth look into globalization and its effects on businesses worldwide
* Gaining an understanding and the ability to dissect various areas of the stock market
* Guest speakers from the business community of Vancouver
* Vocabulary building exercises with an emphasis on business specific terms and related jargon

Section III
* How to use the media as promotional tool for business success
* Effective communication within the workplace, looking directly at handling criticism and the ideals of corporate culture
* Creating and presenting a concept for a small business with specific emphasis on branding and franchising
* Brand management, how to develop and strengthen consumer brand awareness
* Presentation skills with a focus on speech preparation and body language
* How to create effective handouts, overheads and flow charts
* Analysis and discussion of topic specific case studies
* Phrasal verbs commonly used within business
* Human Resources Management, concepts, controversies and applications