Event Management is a rapidly growing field within the services sector not only for its recreational qualities, but also for its power of communication. The great strength of this business sector is that a well organised event is capable of satisfying guests and participants on multiple levels – an event is not only a diversion for its participants but a tool capable of unifying large bodies of people around a specific happening, and at its best around a specific idea.
With its multifaceted role, which includes planning, organisation and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.
The Professional Programme in Events Management at the European School of Economics aims to equip students with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for students to succeed within this dynamic field.