Bachelor of Arts in Leisure & Tourism Management
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Un entorno excelente para el aprendizaje. Disfruté mucho asistiendo a clase con gente de lo más diversa. Ha sido una experiencia maravillosa. Me han encantado los profesores, y además la mayoría ya han trabajado en el sector durante muchos años.
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I really like professors in our university, very helpful and competent. The only thing I don’t like that we don’t have a gym for students and place to eat.
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I am studying now in EU business school on BBA program. I found syllabus very interesting, professors are friendly, the students are very international.
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Título propio
En Barcelona (España) yGenève (Suiza), Montreux (Suiza)
Descripción
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Tipología
Título propio
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Lugar
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Duración
3 Años
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Inicio
Fechas disponibles
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This specialization explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.
Precisiones importantes
¿Qué objetivos tiene esta formación?:
Show an appreciation of contemporary global issues and how they relate to the tourism and leisure industry.
Plan and execute research projects and effectively communicate results at whatever level is appropriate to the audience.
Requisitos: Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.
Para realizar este curso debes tener uno de estos niveles de estudios: Bachillerato, Grado medio de FP, Grado superior de FP, Grado universitario, Master, Doctorado
Sedes y fechas disponibles
Ubicación
Inicio
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Materias
- E-business
- Management
- Marketing Management
- business management
- Leisure and Tourism Management
- Gestión del Ocio y Turismo
- Accounting
- Macroeconomics
- Microeconomics
- Business law
- Calculus
- Environmental Sustainability
Programa académico
- Foundations of Business Management
- Marketing Management
- Writing Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Seminars / Industrial Visits
SECOND SEMESTER
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Seminars / Industrial Visits
THIRD SEMESTER
- Strategic Marketing
- Business Finance I
- Human Resources Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- E-Business
- Cross-Cultural Business Issues
- The Business of Tourism
- Seminars/Industrial Visits
FOURTH SEMESTER
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behavior
- Sales & Purchasing Management
- Service Management
- Event & Conference Management
- Cultural Heritage
- Seminars/Industrial Visits/Dissertation Seminar
FIFTH SEMESTER
- Global Business
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
- Hospitality Management
- Seminars/Industrial Visits/Dissertation Seminar
SIXTH SEMESTER
- Strategic Management
- Budgeting & Control
- Organizational Communication
- Cases in Marketing
- Cases in Tourism
- International Operations Management
- Financial Management in Tourism
- Quality Management
- Leisure & Recreational Management
- Dissertation Seminar
Bachelor of Arts in Leisure & Tourism Management
