Maestría

En (España)

$ 132,963.74 más IVA

*Precio estimado

Importe original en EUR:

7,200 €

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Descripción

  • Tipología

    Maestría

  • Título oficial reconocido

    Sin RVOE

  • Horas lectivas

    9h

To provide the student the best tools, knowledge and abilities in order to succeed at executive level in the international business arena. · To show you how to make the beneficial decisions for your business internationally through an accurate analysis of the global market, operating systems, budget management, strategic planning and productivity. · To effectively teach you the ethical principles required of an executive in this field.Dirigido a: Graduates

Precisiones importantes

Ambas orientaciones

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Opiniones

Materias

  • MBA

Programa académico


- Company Policy and General management Strategy
- Strategies and Policies in the Marketing Management
- Economic Control and Optimization of results
- Commercial Management Organization of Networks
- Management Skills: coaching, empowerment, leadership and organization
- Economic Analysis of Managerial Decisions
- Financial Management: management, strategy and creation of value
- Company Evaluation: mergers, procurement, joint ventures
- Globalization and Internationalization of Markets. Analysis
- Management Ethics and Social Corporate Responsibility
- Branding, the management of the value of a brand (Know-How)
- Product Manager: design and implementation of the Policies and the Marketing Plan
- Sales Forecasts – Forecast – Forenet – (Expert Systems in Business Forecasts)
- Products and Branding Positioning Strategy: Globalization, opening new markets
- Production Management, Quality, Logistics and distribution of the product
- Trade Fairs, Conventions, Congresses
- Customer Marketing. Customer Loyalty Schemes. Control of new channels
- Marketing in industrial companies and services
- Application of Marketing
- 0 in the company
- Optimization of product margins. Pricing policy and profits maximization
- The social issues: cooperation and resolution of labour conflicts
- Judicial and Fiscal Treatment of Managerial Activities
- Technological Innovation in Companies. Managing global Know-How
- Balance Scorecard: design of management strategies
- Final Project: Strategic Business Plan.

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International MBA

$ 132,963.74 más IVA

*Precio estimado

Importe original en EUR:

7,200 €