Master in Digital Marketing, Transformation & Design Thinking
Maestría
En Barcelona (España), Munich (Alemania) y Genève (Suiza)
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Study at EU Business School!
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Tipología
Maestría
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Idiomas
Inglés, Castellano
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Lugar
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Duración
1 Año
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Inicio
Enero
otras fechas
Emagister.it presents EU Business School's Master in Digital Marketing, Transformation & Design Thinking. The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give you the skills needed to design effective digital marketing campaigns, apply strategic approaches to digital transformation and re-design and re-imagine businesses and products through new technologies. You will also learn to understand consumer motivation and the fundamentals behind search engine algorithms. They will also develop innovative ideas using design thinking among other ideation techniques. Get in touch with our team and discover more information about this master! We will be happy to provide all the information you need.
Precisiones importantes
Para realizar esta formación debes tener uno de estos niveles de estudios: Licenciatura, Maestría, Doctorado
Sedes y fechas disponibles
Ubicación
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Acerca de este curso
Admission Requirements: 1 certified copy of bachelor's degree and transcripts Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale A satisfactory score on the GMAT or GRE An interview with the academic dean. Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis.
A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
To help students with the payment of their studies, several flexible payment plans are available. If further information is required, candidates should contact EU's Admission department. Scholarships are not available.
Opiniones
Materias
- Marketing digital
- Digital Marketing Strategies
- Social Media
- Digital Technologies
- Marketing Web Analytics
- Data Analysis
Profesores
Josep Maria Altarriba
Profesor
Programa académico
A sample of the program courses:
MDMDT101 Digital Marketing Strategies (3 CH/4 ECTS):
Digital technologies have changed how marketing departments operate and perform workflow processes today. The rapid changes in these technologies, often as a result of shorter lifecycles, means that marketers face a constant proliferation of social media channels and new ways of understanding what motivates consumers to visit, click, and buy, all of which can be measured by digital planning tools. Students will learn the essential elements required employ a successful digital marketing strategy and discover how that strategy fits into an overall marketing plan. This course provides the necessary knowledge for developing strategic digital marketing plans and campaigns.
MDMDT102 Marketing Web Analytics & Metrics (3 CH/4 ECTS)
Effective data analysis is key to business success in the contemporary world. It allows companies to better understand their customers’ interests and habits in order to fulfill their needs, particularly when performing online transactions. This course will examine how to gather and analyze data to optimize digital campaigns and explain the role of web analytics within the digital marketing landscape. Students explore the consumer journey and learn to apply web analytics tools and technologies to monitor performance of web-based marketing activities.
MDMDT103 Automation, Search Engine & Conversion (3 CH/4 ECTS)
Positioning on search engines is an important consideration for company or brand visibility. From generating keywords to developing targeted content that can lead to findability via optimized search results, companies compete for better visibility according to their potential customers’ requirements. This course provides an introduction to Search Engine Optimization (SEO) for marketing and includes the latest techniques for evaluating Search Engine Marketing activities, helping students understand how to successfully promote products through search engine channels.
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Te ayudará a comparar y elegir el mejor curso para ti y a financiarlo en cómodas cuotas mensuales.
Master in Digital Marketing, Transformation & Design Thinking