El curso se imparte 100% en inglés
OBS Business School

Máster en International Business Management (ENG)

OBS Business School
A Distancia

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Información importante

Tipología Master
Metodología A distancia
Duración 10 Meses
Inicio Mayo 2020
otras fechas
  • Master
  • A distancia
  • Duración:
    10 Meses
  • Inicio:
    Mayo 2020
    otras fechas

OBS Business School, online business school, training of managers and managers, presents to Emagister.com users, the Executive MBA in English.

Do you have business skills? Would you like to become International Business Management? Well, you only have to register in this Master offered by OBS.

The Master in International Business Management is modular in structure thanks to the International Business Management Module and the International Trade Management Module.

The International Business Management module trains professionals with an international outlook, who know how to manage companies on the road to internationalization or who already operate abroad. These professionals must master the financial, strategic and management environments which contribute to building international businesses.

The International Trade Management module, in turn, is designed for professionals with an international vocation, who know how to manage a sales department and who want to know the implications of a strategy in a global environment. It is for people proficient in business management who know about the opportunities that can be created with an international sales strategy.

Información importante
¿Qué objetivos tiene esta formación?

The general objective of this second section is to equip participants with the skills and knowledge necessary to be successful in the international commercial management of businesses, with an ability to embrace the opportunities offered by the fast-changing environment. It also aims to increase the competitiveness and international employability of participants.

The section in International Trade Management is designed to achieve the following specific objectives:

Describe the tools of economic analysis and identify the challenges and opportunities of globalisation.
Use knowledge of new technologies and information systems for international trade and the management of international operations.
Develop sales negotiation skills and techniques at an international level.
Identify the different variables that influence the creation of commercial networks and the impact of logistics as a resource for business.
Manage the tax consequences of an international organisation's business operations.

Requisitos: The fundamental goal of our application process is to ensure the suitability of candidates. All participants must get the most out of this learning experience via a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni

Para realizar este curso debes tener uno de estos niveles de estudios: Grado universitario, Master, Doctorado



A distancia


May-2020 Inscripción abierta
Nov-2020 Inscripción abierta

¿Qué aprendes en este curso?

Negocios internacionales
Economía internacional
business management
Business Plan
Innovación empresarial
International Business
Estrategias de internacionalización
Global marketing
Trade Management
International Business & Trade Management
Regional economic integration processes
International Business Management and Innovation
Strategic innovative management
International Business & Trade Management

Programa académico

Section I. International Business Management

International Integration and Economic Environment

This course aims to develop a systematic approach to analysing current events in the international business environment. Topics covered include international integration, political risk, political regulations and environmental factors that influence corporate activities. The subject focuses on the analytical approach of the global business environment. Students learn actively through case studies, problem solving and the application of concepts. The course provides students with the opportunity to develop comparative and country analysis skills, to understand the most important macroeconomic indicators, to evaluate the main management risks and to identify business opportunities.

Topics covered:

  • International integration
  • Regional economic integration processes
  • Macroeconomic indicators
  • Regulatory environment
  • Environmental factors

International Business Management and Innovation

This module examines the factors that enable companies to obtain and maintain competitive advantage in the international environment by identifying opportunities, creating capacities and developing new technologies and organisation methods. Strategic analysis is an important part of the class. We shall explore and apply various analytical techniques to effectively position the company or business unit in a competitive environment. The course will also cover various combinations of organisational structures and the people needed to run a particular strategy.

Topics covered:

  • Principles of strategy
  • Strategic innovative management
  • Internal and external analysis
  • Functional, competitive and corporate strategies
  • International strategies
  • Organisational structure


Global Marketing

The internationalisation of businesses involves the participation of customers, producers, suppliers and other groups of interest in the global marketing process. This course aims to give students an analytical, conceptual framework for making decisions, and drawing up and implementing marketing programmes worldwide. Topics such as the potential to internationalise, the selection of foreign markets, the development of global marketing programmes, and the implementation and monitoring of the global marketing programme will be covered.

Topics covered:

  • Internationalisation of the company
  • Deciding which markets to enter
  • Entry strategies for international markets
  • Global marketing programme
  • Implementation and coordination of the global marketing plan
 International Financial Management

The international financial management module aims to provide a basic understanding of international finances and financial management options for companies in global markets. It explores the responsibilities of the finance directors of multinationals or companies with multinational subsidiaries, suppliers or international product markets. Topics covered include exchange rate risks and hedging with derivatives such as futures contracts, forward contracts and options. Payment mechanisms, international financing and business strategies are discussed and applied in order to maximise value for shareholders.

Topics covered:

  • Introduction to the international financial system
  • Currency markets
  • Country risk
  • Access to financing in international markets


Cross-Cultural Management

The module is designed to develop global business leaders. It covers the main management issues for companies doing business internationally. Topics include the cultural dimension of international management, diversity management, communication and leadership in a global context, and cultural impact and ethical dilemmas in global management. This module focuses on the application of skills, as well as case studies and methods of teaching and learning.

Topics covered:

  • The cultural dimension of international management
  • Management of cultural diversity
  • Intercultural communication
  • Leadership in the global context
  • Ethical dilemmas in global management

Section II. International Trade Management

Global E-Business

This course provides an overview of the management of e-businesses in a globalised world economy. Topics covered include technologies that support e-commerce, different models of e-commerce and their applications, safety issues, e-payment systems, legal and ethical issues, global matters on digital management, topics on design and implementation, and strategies used by e-businesses.

Topics covered:

  • The internet in business and the new consumer
  • Business models
  • E-business considerations
  • Technical aspects e-businesses
  • Business strategy

Global Entrepreneurship

In this module we aim to provide students with the tools required to fully understand the entrepreneurial process in globalised markets. This course focuses on recognising and looking for global business opportunities, evaluating the feasibility of new companies and learning how to manage business growth. The main objectives include teaching students the skills needed to develop an original idea for a new business or create a new product or service for an existing business.

Topics covered:

  • Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
  • Management of business innovation and information systems
  • Business angels and venture capital companies
  • Social entrepreneurship

International Trade Management

Trade management is a key international activity, especially for small and medium- sized enterprises (SMEs). This module covers the theory and practice of import and export management. The main topics are business planning, intermediary management (including legal aspects), and financial risk management. Therefore, the module focuses on the strategic and operational challenges associated with the processes of importation and exportation.Topics covered:

  • International recruitment
  • Incoterms
  • International transport
  • International shipping insurance for goods
  • Main international trade documents