IED - Istituto Europeo di Design Spa

Máster en Brand design management: food, wine and tourism

IED - Istituto Europeo di Design Spa
En Barcelona (España)
  • IED - Istituto Europeo di Design Spa

Consultar precio
CURSO PREMIUM

Información importante

Tipología Curso
Lugar Barcelona (España)
Duración 11 Months
Inicio Febrero 2019
  • Curso
  • Barcelona (España)
  • Duración:
    11 Months
  • Inicio:
    Febrero 2019
Descripción

Would you like to develop skills and tools that will enable you to start a career in the Brand design management field? If that is the case, this programme is made for you.


Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality.

Nowadays launching and empower a brand in these fields needs transversal skills and an overall vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it.

Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector.
This Course is held also in: Barcelona


Follow the link you have on emagister.co.uk and you will find all the information you need about this course without any obligation.

Información importante
¿Esta formación es para mí?

Joint Master Course - Florence and BarcelonaStructure and methodology - The overall aim of the course is to meet the rising demand for qualified professionals able to offer a new managerial approach to the tourism/food & beverage sector in the touristic/hospitality industry. The course’s structure, which includes a detailed curriculum based on brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services.The aim is to train strategy and communication experts in identity-building and values related to food, wine and tourism industry brands.The Master is held in Barcelona and Florence, two cities featuring a long-standing history of tourism, wine and food industry.Target - The Master is addressed to post-graduates from diverse majors that have a particular interest for food, wine or tourism world’s dynamics: Graduates in Marketing, Economics, Hospitality, Service or Product Design, Architecture and Branding.FirenzeFlorence module deals with the different steps of creating a brand from the analysis of contents. The participants gain expertise in the fields of brand and management for a wide range of different contests.Tourism industry is based upon the relation between Brand, hosts and guests which involves several variables. It is perhaps the fastest growing industry internationally and it plays an important role in local, regional and global economies. Hotels, restaurants, resorts, and conference venues, whether family or corporate run, are staffed with a wide selection of professionals brand-oriented.BarcelonaOnce in Barcelona students have the chance to face new challenges connected to Service Design and Project Management. A strategic planner in this field calls for analysis’ capacity and critical thinking applied to user research to detect new business opportunities . The courses are complemented with seminars, conferences and...

Instalaciones (1) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Feb-2019
Barcelona
Barcelona, España
Ver mapa
Inicio Feb-2019
Ubicación
Barcelona
Barcelona, España
Ver mapa

¿Qué aprendes en este curso?

Hospitality
Design
Marketing
Branding
PR training
Wine
Project
Tourism
Communication Training
Hospitality
PR

Programa académico

  • Syllabus
    • Marketing - Florence
    • Brand Communication - Florence
    • Events & PR: Food, Wine and Tourism - Florence
    • Design Thinking and Project Management - Barcelona
    • Service Design - Barcelona
    • Final Project
    • Marketing - Florence

      The first part of the Master offers the possibility to know how some economic models - through which it is possible to understand the culture value - work. Systematically dealing with the single
      specific marketing tools, the potential of the culture as economic development asset will be shown.

       

    • Brand Communication - Florence

      It deals with the potential offered by the new communication technologies in order to develop social marketing campaigns 2.0 through specific communication and advertising tools according to the crossmedia principles.

    • Events & PR: Food, Wine and Tourism - Florence

      This section of the program focuses on the communication chain analysing in detail events types and the role of press offices, PR, photographer and other roles involved. The module is comprised of the following units: Advertising Strategies, writing and press office, Graphic tools, Trade Fairs management, trend forecasting and Viral and digital Strategies

    • Design Thinking and Project Management - Barcelona

      The focus of this section is to learn different techniques and methodologies of Design Thinking applied to specific topics in services related to tourism, food and wine field. The aim is to explore the themes of design and management and how they work together. Focus on participants to employ lateral thinking (“thinking outside the box”) in approaching projects and problems.

    • Service Design - Barcelona

      In this section students acquire and refine all the necessary capacities to successfully conceptualize a hotel or restaurant as well as design the “services” required for each type of activity. Much attention is given to the study and use of the “Barcelona design system” for final project proposals.

    • Final Project

      Development of a final project in line with the course contents, typically involves the creation of an articulated project for a company. The final project can be developed individually or within a small group and generally recreates the relationship between commissioner and consulting studio. The goal of the final work is to be a transition from the study path to professional career. Past final work examples include the branding and marketing campaign analysis for a company or business, or the launch of a brand’s product in a new market, a communication campaign analysis, production process innovation, social media strategies and the complete development of an event.