Solvay Brussels School of Economics and Management

Advanced Master in Creativity & Marketing

4.1 fantástico 4 opiniones
Solvay Brussels School of Economics and Management
En Brussels (Bélgica)
  • Solvay Brussels School of Economics and Management

$ 327,288
*Precio Orientativo
Importe original en EUR:
15,000 €
CURSO PREMIUM

Información importante

Tipología Postgraduate
Lugar Brussels (Bélgica)
Duración 10 Months
  • Postgraduate
  • Brussels (Bélgica)
  • Duración:
    10 Months
Descripción

Are you interested in design, innovation, communication and marketing?

If you do, you should look into this Advanced Master in Creativity & Marketing.

This formation imparted by the Solvay Brussels School of Economics and Management has been designed in order for students to understand the classic demand-based approaches, as learn to manage the new marketing alternatives present in today's market.

Emagister gives the participants an opportunity to think outside the box and learn new ways to imagine, design, sell and communicate brands, products, services and customer experiences.

Contact emagister.co.uk to learn more about this formation.

Información importante
¿Qué objetivos tiene esta formación?

By the end of this Advanced Master, you will be able to:


- Understand the creative process and apply it in a number of marketing situations
- Create and design superior brands, products and services based on unique technical and consumer insights
- Use new marketing tools suited to new business dynamics
- Learn how to transform big creative ideas into reality with th greatest impact

¿Esta formación es para mí?

The Advanced Master in Creativity & Marketing seeks:


- High Calibre candidates with strong academic background, and the intellectual curiosity and discipline that are necessary to succeed in a very demanding environment.
- Candidates with at least a graduate degree or equivalent. This degree should be, but not exclusively, in communication, economics, business, social sciences, architects or engineering.
- Candidates with an open mind and a natural inclination for creative and marketing topics, eager to work in a diverse and multidiplinary environment.

Prior business education is not a necessity. This master can be taken by graduates in communication, architects, interpreters, engineers, etc. No prior experience is needed if you already hold a Master’s degree at starting date.

¿Qué pasará tras pedir información?

The school representative will contact you in order to reply to any questions you still may have regarding the programs and/or the admission process.

: Early-Bird discounts, amounting to €1.000, will be recognized to candidates who will send their applications by April 16th, 2018 (valid only for registrations confirmed within 2 weeks from receipt of the admission documents).

Requisitos: Eligible applicants must hold one of the following: - Master or Master of Science Degree or equivalent (4 or 5 years of study overall) - Bachelor Degree with 180 ECTS credits or equivalent, preferably followed by 1-3 years of work experience. Admissions will be based on the candidates’ academic and/or professional background, and motivation. Proficiency in English necessary.

Instalaciones (1) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación Horario
10 sep 2018
Brussels
42, avenue F.D. Roosevelt, Bâtiment R42 - CP114/01, 1050, Brussels Hoofdstedelijk Gewest, Bélgica
Day classes, full time.
Inicio 10 sep 2018
Ubicación
Brussels
42, avenue F.D. Roosevelt, Bâtiment R42 - CP114/01, 1050, Brussels Hoofdstedelijk Gewest, Bélgica
Horario Day classes, full time.

Opiniones

4.1
fantástico
Valoración del curso
100%
Lo recomiendan
4.6
excelente
Valoración del Centro

Reseñas de este curso

A
Anne Mathieu
12/12/2012
Lo mejor: During this course we studied all the sides of marketing. I must say this helped me to define what I like and what I wish to work with.
A mejorar: Everything OK
Curso realizado: Diciembre 2012
¿Recomendarías este centro?:
D
Dimitrios Lemonias
15/09/2013
Lo mejor: I liked the fact that we were pushed out of our comfort zones to apply all that we learned in situations that could have been real life situations.
A mejorar: Nothing
Curso realizado: Septiembre 2013
¿Recomendarías este centro?:
J
Jean-Pierre Baeyens
07/07/2016
Lo mejor: While most masters in marketing are actually focusing on methods of the past, we will teach you the methods of the future. Five minutes, a sheet of paper (even better: your ideas notebook) and a pen is all you need to get creative.
A mejorar: Nothing
Curso realizado: Julio 2016
¿Recomendarías este centro?:
* Reseñas reunidas por Emagister & iAgora

¿Qué aprendes en este curso?

Creative Thinking
Marketing Tools
Innovation
Marketing
Marketing Strategy
Consumer Behaviour
Digital Marketing
Branding
SEO
Marketing Analysis
Marketing Campaign
Content production and editing

Programa académico

Overview of Courses


This master is a full-time course (60 ECTS) to be completed in one year. It is built on a combination of day classes, field activities and a final field project.

As a starting point, all students will go through a Marketing Bootcamp aimed at getting or reviewing the main concepts needed to get along with the rest of the program. The program will be taught using a totally new method called ‘Where is the ball?’. This method is based on three pillars: get ideas, learn from others and do it yourself.

Learning by doing is the mantra! The “courses” resemble masterclasses via a blend of inspirational sessionsconceptual thinking exercises, and directinteractions with senior professionals.

The program is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.

During the program, Students will meet communication agencies and creative people(artists, designers, architects, singers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.

They will also have the opportunity to join a one-week seminar on Italian Design Marketing in Milan, Italy (optional) at our partner MIP Politecnico di Milano.

During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a marketing & creative field project (a consulting assignment of 6 weeks where students will have to address real life marketing and creative issues).

 

CREATIVE STRATEGY: strategic marketing bootcamp, creativity & innovation workshop, business & marketing models, brand strategy.

CREATIVE TOOLBOX: consumer behavior marketing, iconic branding, marketing data science, marketing execution.

CREATIVE MARCOM: digital marketing communication, experiential marketing, creative & profitable distribution, marketing analytics SEO & SEA, content marketing.

Información adicional

The Advanced Master in Creativity & Marketing will teach students how to become smart creatives combining technical knowledge, business expertise and creativity.
They will discover totally new marketing approaches which break free from the traditional models, as well as how leading companies innovate, execute and deliver growth creatively.
They will also learn how to imagine the unimaginable because unimaginable things are happening a lot!