IED - Istituto Europeo di Design Spa

Fashion communication and styling

IED - Istituto Europeo di Design Spa
En Milano (Italia)
  • IED - Istituto Europeo di Design Spa

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CURSO PREMIUM

Información importante

Tipología Master
Lugar Milano (Italia)
Duración 1 Year
Inicio Enero 2019
  • Master
  • Milano (Italia)
  • Duración:
    1 Year
  • Inicio:
    Enero 2019
Descripción

Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. If your dream is to start a career in the fashion field, Emagister is willing to help you with a new fantastic course!

The Master in Fashion Communication will provide you with the skills and tools you need to build up a career!

The Stylist can be a real fashion reporter, the one who adds value to the communication of fashion products, the one who creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection.

This programme aims to shape key figures in the fashion field ready to deal with the difficult relationship between the today evolution of new media, the market and the crucial role of visual communication.

If you are dreaming to work as Fashion Communication Manager, Image Consultant, Fashion Stylist, researcher and Trend Setter, public relations Manager at press offices, public relations and event organization agencies, publisher (for printing, web and TV) and design offices of Italian and international fashion houses, make the right call and apply for this amazing Master! For further information, visit emagister.co.uk

Información importante
¿Qué objetivos tiene esta formación?

After acquiring hard skills concerning the essential historic, cultural and visual background and strong methodological tools, students analyse the functioning of the most important communication processes in fashion: from the press office activity, to fashion shows as moments to enhance visibility and assert the brand identity; from the publishing industry’s
dynamics, up to the web and new media.

¿Esta formación es para mí?

The Master is addressed to those applicants, both Italians and foreigners, who have a good first level degree in Fashion, Communication and Marketing, as well as to young professionals with at least two years of experience in the field.

Instalaciones (1) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Ene-2019
Milano
Milano, Italia
Ver mapa
Inicio Ene-2019
Ubicación
Milano
Milano, Italia
Ver mapa

¿Qué aprendes en este curso?

Stylist
Market
Public Relations
Design
Graphics
Printing
Image
Project Development
Communication Training
Press
Publishers
Fashion Product
Communication
Trend Research
Trend Setter
Design Office

Programa académico

Course Programme:


  • Syllabus
    • Fashion Communication
    • Fashion Culture
    • History Of Fashion Photography
    • Publishing Companies
    • Fashion Web Communication
    • Writing On Fashion
    • Photo Set
    • Styling & Shooting Still Life
    • Styling & Shooting Menswear
    • Styling & Shooting Womenswear
    • Press Office
    • Events and PR
    • Final Project
    • Methodology of Project Development
    • Graphic Lab
    • Fashion Communication

      The course uses case histories in order to develop communication skills through improving analytical and critical skills, towards the building up of a communication strategy.

    • Fashion Culture

      Objective of the course is to analyze fashion as a historic and cultural phenomenon, from the growth of the stylistic codes of the end of 20th century to the development of the so-called avant-gardes style of the 21st century. It also deals with the emerging figures and fashion weeks, the editorial and web scenario, as part of the new representation of the fashion world.

    • History Of Fashion Photography

      The course deals with the greatest fashion photographers and their impact on aesthetic ideals, their techniques and style of composition, influences and connections with the art world.

    • Publishing Companies

      The main objectives of this course are to make students know the history of fashion publishing companies from printed paper to web magazines and to understand the structure of a fashion magazine, the differences in contents, graphics and target among fashion magazines through the analysis of the main European and American publishing companies.

    • Fashion Web Communication

      Analysis and use of the Internet as a business and communication tool: from Business-to-Business and Business-to-Consumer activities to viral marketing.

    • Writing On Fashion

      Fashion Journalism: how to write an article on style and fashion, its characteristics and details. Part of the course will allow students to experiment practical composing.

    • Photo Set

      How to act on a photo set: basic photographic and lighting techniques as important tools to express and communicate during editorials and adv campaigns.

    • Styling & Shooting Still Life

      How to compose a still life photo / Which objects are more photogenic / Different styles of still-life / Working with a photographer.

    • Styling & Shooting Menswear

      How to build a men’s fashion photo-shooting / How to find a fashion idea / How to choose the garments and prepare a male outfit / A photo-shooting practical lab.

    • Styling & Shooting Womenswear

      How to build a women’s fashion photo-shooting / How to find a fashion idea / How to choose the garments and prepare a female outfit / A photo-shooting practical lab.

    • Press Office

      Analysis of the various working methodologies and the different roles in a press office / Actions and goals in a public relations office / What they are for and how they work / Press office and fashion parades / Working projects and functions in connection with the different sectors in the fashion business: haute couture, prét-à-porter, streetwear, young fashion / Intensive, selective and exclusive distribution.

    • Events and PR

      Events and Fashion: tools for increasing a brand’s visibility and popularity experimenting new methodologies for the concept creation and the design.

    • Final Project

      The Final Project is developed in response to a client’s real brief and involves the student’s conceptualization skills and creativity; the objective is to look for a solution that solves tomorrow’s problems, not just today’s.

    • Methodology of Project Development

      The course explains how to manage an iconographic research in order to develop a visual project, its layout and mood boards. More specifically practise involve the use of fashion research through visual contents and images.

    • Graphic Lab

      The course teaches how to use Adobe Photoshop and InDesign software programmes, in order to be able to manipulate, enhance, and transform images and to choose the most suitable graphic layout. These software programmes help students being more effective in the visual transmission of their ideas.

Información adicional


Get an insight: find out more about Master's activities
Methodology and structure - The focus of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.
The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.
After an initial study of the fashion industry from a historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure and the activities of a press office, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity, up to the publishing world and events.

Part of the course is then dedicated to the activities of the stylist from a practical point of view: from the structure of a photographic set to the iconographic research.

The Master ends in the Final Project’s presentation, aimed at checking the skills acquired.