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Postgraduate Diploma in Retail Design. Design and Concept: The Brand

En Barcelona (España)

$ 154,242 IVA exento

*Precio estimado

Importe original en EUR:

5,950 €

  • Tipología

    Postgrado

  • Lugar

    Barcelona (España)

  • Duración

    5 Meses

  • Inicio

    Febrero

  • Prácticas en empresa

Descripción

The programme is a postgraduate training designed for anyone who wants to know professionally the methodological and design branding field about large-scale market surfaces. The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.

The aim of this postgraduate course is to teach students the fundamentals and skills required to perform any task about branding design, which requires many stages of research, analysis, modeling, adjustments and adaptations pre-production final service/space. It also covers many disciplines and trades on a space/service taking in consideration the design and the number of people participating on it.

The purpouse is to carry out a process of observation and a research of alternatives and possibilities in the world of small-scale branding in order to be able to develop and control the final design, not only in the material, but also image, communication and brand.

The theory and the practical exercises will give the student a conceptual knowledge in this field, in great demand nowadays in the technological and social circles.

Among other knowledge that the experience and knowledge of the trainers will give you to achieve a higher status, Emagister and the ELISAVA are willing to help you to achieve your dreams. What are you waiting for to move forward?

Información importante

Requisitos: Aimed at: -Graduate in Design. -Graduate in Fine Arts. -Graduate in Communication. -Professional with proven experience in this field.

Para realizar este curso debes tener uno de estos niveles de estudios: Grado universitario, Master, Doctorado

- ELISAVA y Universidad Pompeu Fabra (UPF)

Prácticas en empresa

Instalaciones y fechas

Ubicación

Inicio

Barcelona
Ver mapa
La Rambla 30-32, 08002

Inicio

Febrero Inscripción abierta

¿Qué aprendes en este curso?

  • Branding
  • Merchandising
  • Visual merchandising
  • Retail
  • Brand identity
  • Research Project
  • Consumer Behavior
  • Design and concept
  • Marketing theory
  • Challenge of branding
  • Eco-design
  • Brand analysis
  • Design as strategy
  • New Technologies
  • World of retail
  • Transformation of consumption
  • Association of elements
  • Varieties
  • Types and strategies
  • Retail iconography

Programa académico

Postgraduate Diploma in Retail Design. Design and Concept: The Brand
MODULE 1. INTRODUCTION TO MARKETING THEORY / RETAIL BRANDING
  • Marketing theory.
  • Display of case studies.
  • o    Group work: case studies (market comparisons by country, age, etc.).
  • o    Discussion: sharing case study results.

MODULE 2.THE CHALLENGE OF BRANDING / NEW TECHNOLOGIES
  • Introduction to the challenge of branding. A journey through the world of retail (introduction).
  • New technologies: the transformation of consumption.
  • The “tuning” phenomenon: customisation (the self factor). Discussion: association of elements and environments with consumer behaviour.
  • Group case study. Introduction to branding and its varieties.
  • Types and strategies.
  • Brand analysis.
  • o    Discussion: the process for analysing branding strategies.

MODULE 3. RESEARCH PROJECT
  • Project presentation and development.
  • Work in research groups.
  • New trends and eco-design.
  • Project presentation and group discussion.
MODULE 4.GRAPHIC ART / BRAND IDENTITY AND IMAGERY
  • Design as strategy.
  • Analysis of the search process for retail iconography.
  • Values and trends.
  • Case studies.
MODULE 5. FIELD TRIPS
MODULE 6. VISUAL - WINDOW-DRESSING
  • Visual merchandising / product display / Fixtures & Flow.
  • The principles of visual merchandising.
  • Marketing applied to social shopping behaviour. Tour Shopping.
  • Product analysis and strategy.
  • Case study and exercise: business analysis and product display research.
  • Models: effective display techniques.
  • Window-dressing.
  • o    Window-dressing as a hook/attraction technique.
  • o    States: the exchange.
  • o    The dynamics of crossing: input-output, in-out.
  • o    Exercise: how to capture a customer's social profile.
  • The technique of window-dressing.
  • Materials, lighting and technologies.
MODULE 7. TRENDS
  • Market trends.
  • New customers and customer segmentation.
MODULE 8.COMMERCIAL DESIGN AND IMAGE. BRAND / PROJECT
  • Project presentation and development.
  • Project development and exhibition.
  • Presentation and discussion of proposals.
  • Lighting/materials.
  • o    Introduction: choosing environments.
  • o    Synergies: light-material.
  • o    New lighting technologies and materials.
  • o    The effect. Handling spaces (infographics, scenography).
  • o    Group work discussion: analysis and selection of lighting and states for activity programs.
MODULE 9. FP-FINAL PROJECT: HANDS-ON EXERCISE WITH PARTNER COMPANY
  • The project has to cover all modules developed throughout the course.
  • Project presentation.
  • Development of brief in groups.
  • Presentation of findings to the partner company.
  • Conclusion.

Información adicional

Qualification: Postgraduate Diploma in Retail Design. Design and Concept: Branding, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.
$ 154,242 IVA exento

*Precio estimado

Importe original en EUR:

5,950 €