Private Master’s Degree in Sports Marketing and eSports Management

The program will explore, with a modern, hands-on and innovative approach, the different sport marketing contents and tools. You will enhance your skills and competences to achieve a more attractive and competitive profile through a practical and project-based approach during the whole master.
Enhance your professional profile in the marketing area by increasing your knowledge of the latest contents, tools and strategies. These include:
Digital Marketing. Fan Engagement. Digital Transformation. Artificial intelligence applied to sports: big data and business intelligence.
You’ll learn about this new and growing sector that provides many opportunities both internal (gaming companies) and external (brands using Esports).
The Esports industry is increasing in importance worldwide in an exponential way providing excellent career opportunities can be addressed both ways:
As a great industry that generates revenues and employment itself.
As a great connection for sport institutions and brands to achieve marketing objectives and attract and engage younger audiences.

The Masters is ameined for students coming from different areas as business administration, sport management, marketing, communication, advertising, sport science or related.

The Real Madrid Experience. To understand the Real Madrid business model, a successful story where sports, management and marketing have been combined to pursue excellence in every field.
You will have the opportunity to attend “White Week”, a week-long event at which you can meet directors of the club and executives from across the sports industry.
Universidad Europea - Real Madrid Graduate School. The School has been educating professionals in all areas of sports for more than 14 years, leading the training and digital transformation in sport. More than 11,000 graduates today carry out their professional activity in the sports industry.
Networking opportunities. You will have the opportunity to attend virtual events, online experiences, special access to premium content, where you can interact with the best professionals and executives in the sports industry.
An updated and innovative faculty formed by professionals sports marketing experts that are fully connected with the latest trends and innovations in sports marketing.