Bachelor of Arts in Communication and Public Relations

• Foundations of Business Management (3)
• Writing Communication Skills (3)
• Principles of Accounting (3)
• Elementary Calculus (3)
• Computer Literacy and Introduction to Internet (3)
• Introduction to Marketing (3)
• Micro Economics (3)
• Introduction to Mass Communication (2)
• Industrial Visits I (3)

SEMESTER Two:

• Oral Communication Skills (3)
• Intermediate Accounting (3)
• Elementary Statistics (3)
• Macro Economics (3)
• Commercial and European Laws (3)
• Business Finance I (3)
• Fundamentals of Public Relations (2)
• Advertising and Media (2)
• Industrial Visits II (3)

YEAR Two:

SEMESTER Three:

• Marketing Management (3)
• Business Finance II (3)
• Human Resources Management (3)
• Production Management (3)
• Entrepreneurship and New Venture Creation (3)
• Introduction to Multimedia Management (2)
• Management Information Systems (3)
• Interpersonal Communication (2)
• European Study Tour

SEMESTER Four:

• Financial Instruments and Markets(3)
• Strategic Marketing (3)
• Sales and Purchasing Management (3)
• International Economics (3)
• Consumer Behavior (3)
• Public Relations Compaigns (2)
• Negotiation and Lobbying (2)
• Nonverbal Communication (2)
• Innovative Communication Applications (2)
• Public Relations Research (2)

YEAR Three:

SEMESTER Five:

• Cases in Marketing (3)
• Financial Statement Analysis (3)
• Cases in Finance (3)
• Corporate Finance (3)
• Technology, Productivity and Change Management (3)
• International Public Relations (2)
• Mass Media and Legislation (2)
• Persuasion (2)
• Elements of Electronic Media (2)
• Intercultural Communication (2)

SEMESTER Six:

• Business Policy and Strategy (3)
• Budgeting (3)
• Global Marketing (3)
• Global Business (3)
• Public Relations Case Studies (2)
• Global Communications (2)
• Final Case in Finance
• Final Case in Marketing

Methodology:

• The Programs are taught in English and/or Spanish and last three
  
  YEARs.
• The courses are given during the day from Monday to Friday.

Admission Requirements:

• Certificate from an accredited secondary school, High School degree,
  BACcalauréat, Maturité Fédérale, Deutsche Abitur or equivalent.
• Two reference letters.
• Fluency in English certified by a minimum TOEFL score of 213 (computer based), or English as a mother tongue.

Campus:

• Our campus is located in the famous Bonanova area of Barcelona in a modern building, which offers the best study conditions for our students.
• Classes are always small and personal (average class size is between 20-25 students).
• Our faculty offers both strong academic credentials and real work experience, making the connection between the workplace and the classroom and providing our students with a truly global experience.