MBA - Communication & Public Relations
MBA
En línea
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¡Especialízate en Comunicación y Relaciones Públicas!
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Tipología
MBA
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Metodología
En línea
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Fechas disponibles
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Campus virtual
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Servicio de consultas
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Clases virtuales
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EU business school presents through the portal Emagister.com the MBA in Communication & Public Relations.
Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience.
This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.
Precisiones importantes
Para realizar esta formación debes tener uno de estos niveles de estudios: Licenciatura, Maestría, Doctorado
Sedes y fechas disponibles
Ubicación
Inicio
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Acerca de este curso
The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.
Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.
Opiniones
Materias
- Management Skills
- Organizational behavior
- Marketing
- Recursos humanos
- Comunicación
- Finanzas
- Empresa
- Relaciones internacionales
- Economía Global
Programa académico
- Management Skills
- Organizational Behavior
- Managerial Accounting
- Marketing
- Quantitative Business Methods
- Negotiation (seminar)
- Business Law (seminar)
- Industrial Visits and Guest Lectures
TERM II
- Finance
- Human Resources Management
- Global Economics
- Strategic Management
- Management Information Systems
- Communication Skills (seminar)
- Job Career Planning (seminar)
- Industrial Visits and Guest Lectures
TERM III
- Public Speaking & Public Communication
- Public Relations
- Organizational Communication
- Mass Media Strategy, Planning & Media Law
- Practical Applications in Public Relations
MANAGEMENT RESEARCH METHODS & DISSERTATION
- Management Research Methods Module
- Dissertation
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MBA - Communication & Public Relations